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Monday, October 5, 2009

Apple iPod Nano Ad: Capture Us

Apple are now coming out with their new Nano the 5th generation, which now has new build in camera. Apple has already posted its new TV commercial ad for the new Nano called "Capture us."

The fifth-gen iPod Nano is almost impossibly slim, but somehow the wizards at Apple managed to pack in a video camera which the newest feature to the Nano. As past generations it was just playing music and displaying pictures.

In the iPod Nano 5th generation's commercial ad its main focus is highlighting its new video camera, showing a specific colored Nano being used to record video of a dancer wearing same colored clothes as the Nano. This formula will continue throughout the commercial. Also in the background, the ad features the song “Bourgeois Shangri-La” by Miss Li.

Overall this is great commercial from Apple as it catches the viewers attention with the eye catching colours of the different Nanos, the catchy music, the dancers and also how each iPod Nano colour clip is no longer than 5 seconds. As result keeping our attention on high, not making it boring for the viewer and also making it "cool" for the young adults for them to purchase the Nano.

Here is the commercial ad:

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